Thursday Grand Session KISS THEORY GOOD BYE: Move Beyond Theory to Doing Tired of management theory? Looking for proven strategies and tactics that can be implemented immediately with positive results? Direct and straightforward, Bob Prosen will explain how to consistently achieve extraordinary results in leadership, sales effectiveness, operational excellence, financial management, and customer loyalty. Hear how to beat your competition and lock in member loyalty, reduce costs while increasing quality, react less and have more time to plan, and make your credit union run more smoothly. Bob Prosen, author of Kiss Theory Good Bye and CEO of The Prosen Center for Business Advancement, is nationally recognized as the business expert who helped AT&T, NCR, Hitachi Data Systems, Sabre, Sprint, and Data Return Corporation achieve unprecedented financial and operational success.

Thursday Inspiration Breakout Sessions

JUST ADDED!
Overdraft Opt-In and Reg E: Protecting Your Credit Union
Implementation of the Reg E changes requires credit unions to develop an "opt-in" program if they plan to continue assessing overdraft fees after July 1 on ATM and one-time debit card transactions that overdraw a consumer's account. This session will eliminate the confusion and misinformation surrounding the Reg E revisions, and provide a clear understanding of how to protect your credit union. The two-part session will address the requirements for overdraft services, the opt-in requirement, exception to the notice and opt-in requirements, why silence does not equal consent, and conditional payments of other overdraft services. It will also cover timing for new and existing account holders, content and format of the notice, fees imposed and limitations on fees charged, disclosure of opt-in rights, alternative plans for covering overdrafts, permitted modifications and additional content of notice, joint relationships, continuing right to opt-in or revoke consent, and more. Attendees will also receive a hardcopy desk reference regarding the issue, plus a digital copy.

Making the Overdraft Controversy Irrelevant
Fueled by consumer advocates, Congress has included scrutinizing financial institutions’ overdraft protection programs in its agenda. How would the limiting or elimination of overdraft programs affect your credit union? Find out what changes your credit union can make to become less reliant upon non-interest income from overdrafts. Learn five ways to evolve your credit union to succeed in the changing credit and debit market, and make the legislative future of overdraft irrelevant.

CUs Are Something Special! Let’s celebrate
Credit unions have the remarkable ability to transform the lives of individuals, families, and entire communities by providing economic stability through the dignity of financial empowerment. Hear how two of your Ohio peers incorporate living the credit union philosophy into the daily operations of their credit unions. Be reminded of how credit unions regularly make a significant impact in people’s lives, and take home new ideas for how your credit union can drive home the benefits of membership.

Capturing the Entire Small Business Relationship
Lending is just one facet of the financial services small businesses need to operate successfully. With for-profit financial institutions still shying away from serving small businesses, today’s environment is ripe for credit unions to expand their services to this neglected market. Learn about the opportunities of offering small business checking, debit and credit cards, savings, certificates, cash management, and merchant services.

Giving Young People a Voice in the Financial World
DeAndre Upshaw spent the last year giving young people a voice for fulfilling their financial needs through TDECU’s Young & Free Texas Web site. A young adult himself, Upshaw spent 2009 travelling, attending, and speaking at events throughout Texas, and posting daily blog entries and weekly video blogs. Learn from his experiences connecting with young people and helping TDECU really understand how to serve the 18- to 25-year-old Texas crowd better than any other financial institution. Upshaw will also shed light on the life, perspectives, and beliefs of today’s under-30 crowd.

Compliance Checklist for Credit Unions
What regulations do credit unions need to pay special attention to and what training is your staff and volunteers required to obtain? Learn the most crucial issues for passing your next regulatory exam regarding Truth in Lending, Truth in Savings, vendor due diligence, Bank Secrecy Act, Fair Credit Reporting Act, risk-based lending, Fair and Accurate Credit Transactions Act, red flags, and Secure and Fair Enforcement for Mortgage Licensing Act. Understand Ohio-specific compliance issues affecting pre-payment penalty for residential mortgages and Home Ownership and Equity Protection Act, and the Ohio Mortgage Loan and Ohio Mortgage Brokers Acts.

Path to Executive Leadership
Interested in joining the ranks of executive leadership at your credit union? Learn the attributes and knowledge base embodied by effective leaders and how to develop them in order to ascend the organizational chart. Come away with goals for developing your skills in strategy and vision, organization, motivation, communication, problem solving, and leadership.

Overcoming Barriers to Idea Implementation
Credit unions have no shortage of great ideas. Instead of focusing on the positive impact these ideas can make on members and our organizations, credit unions tend to overwhelm themselves with the fear that accompanies putting ideas into action. Explore common innovation barriers from a human-centered design perspective, and hear the case for inaction being riskier than action. Learn how to sell your ideas, how to build effective innovation teams, and why the public is counting on the magic of “doing.”

Beyond Strategic Planning to Strategic Execution
In today’s marketplace, businesses must be more strategy-minded than ever to keep pace. Tailored to credit union volunteers, this session will explore the tools and practices successful credit unions use in the strategic planning process and what board members need to bring to the table. Learn to create a strategic plan that is a multi-year document clearly linking long-term strategy with mid- and short-term objectives. Explore how to overcome the usual roadblocks of executing a strategic plan, and how to measure success.

Credit Union Development Educator Reception
Back by popular demand, all Credit Union Development Educator (DE) program graduates and anyone interested in learning more about the life-changing and philosophy-inspiring program are invited to this session. Ohio DEs will reunite and share their first-person experiences with, insight into, and passion for the program with credit union leaders interested in attending.

Status of Corporate Credit Union System
A special session with Lee Butke, President/CEO of Corporate One Federal Credit Union, will give you the most recent updates on the National Credit Union Administration’s corporate credit union restructuring plans and respond to your questions. Dialogue with Butke about the issue and how the progressive corporate credit union is positioned for continued future success.

Friday Grand Session LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World Our current environment is wracked by fear, the “ultimate prosperity killer.” As an alternative, John Hope Bryant believes that, as unlikely as it seems, the best way to get ahead is by determining what you have to give to a world seemingly obsessed with, “What do I get?” Bryant will share the lessons and practices of love-based leaders. Love Leadership recognizes that you want to do well in life, but also suggests that the best way to do so and achieve true wealth over the long term is by doing good, and you’ll never be wrong doing right. Reinvigorate your credit union spirit by examining how the credit union philosophy aligns with this successful business perspective. JOHN HOPE BRYANT, author of Love Leadership and Founder, Chairman, and CEO of Operation HOPE, has shared the stage with Archbishop Desmond Tutu and been lauded by the past four U.S. Presidents. Bryant is a dedicated advocate of financial literacy and its ability to empower, especially among the lower income. ANNUAL MEETING: Ohio Credit Union League Hear from Ohio Credit Union League Chair Jennifer Ferguson, CEO of Bay Area Credit Union in Oregon. President Paul Mercer will remark on the state of the League, and the future of the trade association and Credit Union Movement. Copies of the 2009 Ohio Credit Union League Annual Report will be distributed.

Friday Inspiration Breakout Sessions

Principles and Pay-It-Forward Press
As banks were failing locally and across the country, Seattle Metropolitan Credit Union turned $3,000 into millions in national media for its Seven Principles brand and the credit union industry. The credit union asked a simple question: “If we gave you $10, what would you do for someone else?” Learn how a mix of viral media, public relations, and a simple question brought meaning to the credit union message in powerful ways.

Opportunities for Back Office Operations
In a time of soaring operational expenses and tighter squeezes on credit union income, how can cooperation create back office and operational efficiencies? See how technology can be implemented to help operational goals, and why it is worth the capital investment, even in these tight times. Gain insight into the opportunities of partnerships and collaboration, cutting-edge technology that better connects you with members, and other smart choices for streamlining operational costs.

Design Thinking Strategy
Credit unions are often stumped in the innovation process because of how they approach problem solving. Taking a “Design Thinking” approach will help identify market needs, innovate solutions to meet those needs, and discover ways to make those solutions feasible and viable for your credit union. Learn the foundational concepts of design thinking theory and how to apply them in real-world business situations.

Community Partnerships to
Connect Younger Generations to Your CU
Credit unions have an unprecedented opportunity to grow and thrive, in spite of these turbulent times. How can interactive technology and financial literacy position the Credit Union Movement as hip, cool, and relevant to younger generations? Check out the newest tools and how they’re being used to develop partnerships across the country between credit unions and their communities.

Bank Secrecy Act Medallion Certification
Get inside the heads of state and federal credit union examiners, and learn their areas of focus and scrutiny regarding the Bank Secrecy Act (BSA). Hear the vital issues your credit union must address in order to pass its next BSA compliance exam. Get tools and tips for conducting a BSA self audit, hear the latest news and trends regarding BSA, and re-familiarize yourself with the required member identification protocol. Valerie Edgington, Risk Management Manager for the Ohio Credit Union League, promises to bring new light to tackling BSA. Board members can satisfy their annual BSA training requirements with this two-part session.

Restructuring Members’ Troubled Debt
Credit unions are stepping up to help members with troubled debt; however, the desperate need for relief continues to grow. Learn about the various loan modification and workout options your credit union can provide its members during financial crises. Examine the proper use of loan modification and workout tools to resolve member payment issues, the accounting and regulatory