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Ohio Credit Union League Above and Beyond eNewsletter -- November 2008

Fair participation in financial education, reveals outreach survey
The Ohio Credit Union League undertook a statewide outreach survey earlier this year to learn the extent of Ohio credit unions' efforts to serve people, especially the less advantaged and underserved, with quality financial services. The online survey was sent via e-mail to 372 credit unions, affiliated and non-affiliated, throughout the state and 135 (36%) responded. The results revealed that 68% of respondents offer financial education -- to adults (57%), high school students (45%), and elementary students (37%). Only 20% offer financial education to senior citizens. A majority reported that they use financial education materials developed internally -- 41% create their own school-age resources and 32.8% their own adult materials. The National Endowment for Financial Education program and MoneyAndStuff.info ranked second and third respectively as top resources for educating school-age youth. The top four financial literacy topics were budgeting (58%), checking and savings basics (48%), identity theft (47%), and credit concepts (45%). Thirty-nine percent of respondents said they offer special savings and alternative loan programs. Fifty-two credit unions, 38.8% of respondents, offer emergency loans for their members. Complete results of the outreach survey will be announced in January 2009.



MoneyAndStuff Web site revitalized in 2009
MoneyAndStuff.info, a Web site of free financial education resources for parents and teachers developed by Ohio’s credit unions, will debut a new look in January 2009. The new format will make the most popular content easier to find, credit union sponsorship more visible, and will highlight endorsements from legislators and educators. “The number of hits the site receives per week has been consistent since the Web site debuted last fall, and the Ohio Credit Union League hopes that the new look will continue to attract new and seasonal users,” said League Outreach Manager Laura Busque. The refreshed site will offer more of the most popular features: lesson plans, coloring pages, and arcade games. In addition, quarterly updates and a user loyalty program will also be introduced. E-mail Laura Busque at lbusque@ohiocul.org to share financial education lesson plans your credit union has developed or for more information about MoneyAndStuff.



Immerse yourself in the CU philosophy at DE training
Individuals interested in exploring the impressive power and fraternity of the Credit Union Movement should add the National Credit Union Foundation’s Development Education (DE) Training to their 2009 professional development calendar. The DE Program is an innovative learning experience that focuses on the relevance of “People Helping People.” Participants leave with a clearer understanding of credit unions’ unique ability to improve lives on a local, national, and global level. The training, frequently referred to as a life-changing experience, is offered twice a year, and the registration fee includes room and board. “The DE Program offers credit unions an opportunity to explore the cooperative principles of the Credit Union Movement at a time when the credit union difference is what the nation needs,” said Laura Busque, Outreach Manager for the Ohio Credit Union League and 2008 DE graduate. “Credit unions should move from talking about values to embracing them in 2009, and the DE training offers an outstanding platform for such a transformation.”

Attend the spring 2009 DE Training, May 14-20 outside of Madison, WI, or the Aug. 13-19 session in Bainbridge Island, WA. Spots are limited for both trainings, so visit the National Credit Union Foundation’s Web site at the link below for more information. Apply for the Louise McCarren Herring Credit Union Development Education Scholarship from the Ohio Credit Union Foundation (OCUF) to assist with expenses. Contact League Outreach Manager Laura Busque at (800) 486-2917, ext. 227, or lbusque@ohiocul.org for more information or visit the OCUF Web site at the second link below.
http://www.ncuf.coop/
http://www.ohiocreditunionfoundation.org/Foundation/Grants.htm



New JA program builds upon existing NEFE materials
Credit unions interested in bringing the “real world” into classrooms to educate students about the financial complexities of adulthood should contact their local Junior Achievement (JA) offices. A “wrap-around” activity kit is now available that combines the 24 National Endowment for Financial Education teacher-led lessons with five JA-created, volunteer-led activities. The program demonstrates the importance of planning, goal setting, and thoughtful decision-making that accompany financial wellness. Packaged for 30 students, each kit includes detailed activity plans for the volunteer and materials for the classroom. The volunteer-led lessons focus on budgeting, personal investments, credit concepts, identify theft, and insurance. As a class moves through the activities, they put their new-found knowledge to work on a scenario board. Where they end up on the board depends upon the group’s vote, so each class will have a different experience. Students have an opportunity to change their decisions and explore other directions if they are not successful initially. By partnering with JA, credit unions can expand their school contacts and provide financial education to more students. The wrap-around activity kit is free, and it provides credit unions with another financial education resource while supporting a community organization with shared goals.
 
Outreach showcases bring great ideas to light
Ohio’s credit unions have a strong desire to give back to their members and communities through outreach programs and projects, which was demonstrated by the attendance at the Ohio Credit Union League’s 2008 Outreach Seminars. Held throughout the fall, the six regional seminars showcased several established outreach programs, including in-school “reality day” events, student-run credit unions, and Volunteer Income Tax Assistance (VITA) sites. Seventy-eight professionals representing 58 Ohio credit unions attended to investigate outreach programs that help people and demonstrate the credit union difference.

The VITA program is one of the newest outreach partnerships being explored, and credit unions can participate by becoming an Internal Revenue Service-approved site, or partnering with a community organization that already has a contract with the tax agency. By partnering with another organization, the only thing the credit union needs to participate is space in which tax preparers can meet with residents. At a VITA site, members and local residents receive free tax preparation services and avoid falling prey to organizations offering Rapid Anticipation Loans (RALs), which are similar to payday loans and typically have 100-700% APR interest rates. These loans must be repaid within seven days or penalties are incurred. Individuals in the low- to moderate-income bracket loose a sizable amount of money by using RAL providers.

Other outreach initiatives discussed include how credit unions are expanding their financial education efforts in schools to include reality day events and student-run credit union branches. Both initiatives offer students valuable hands-on experience in finance, and increase their exposure to the credit union difference.

During the seminars, several leaders shared their credit unions’ outreach efforts. Thanks to Beth Carpenter of TPS CU, Zach Clark of FirstDay Financial FCU, Danielle Deramo and Stephanie Falzerano of Universal 1 CU, Melissa Gregg of Sun FCU, David Lawhun of Steel Valley FCU, and Kim Stillwagon of Associated School ECU. "Their willingness to share their experiences and knowledge enriched the discussions and highlighted the importance of community partnerships," said League Outreach Manager Laura Busque.



Examples of Ohio CU outreach programs
The following are outreach success stories shared by credit union leaders during the Ohio Credit Union League’s Outreach Seminars, held throughout the state this fall. Attendees shared the details of their unique programs and advice for others interested in similar activities.


Free tax service pleases membership
To serve low- to moderate-income members of the credit union and community, Steel Valley Federal Credit Union in Cleveland hosted two Volunteer Income Tax Assistance (VITA) Program sites in Cleveland and Warren. Four hundred individuals received free tax preparation services and were screened for other social service programs, such as the Ohio Department of Development’s Home Energy Assistance Program; the Ohio Department of Health’s Women, Infants & Children supplemental nutrition program; and the Earned Income Tax Credit. Steel Valley FCU provided the facilities and advertising for the outreach project, and partnered with the Association of Community Organizations for Reform Now to offer access to the social services. For the upcoming tax season, the credit union will work with local community development centers to use their free public announcements to spread the word about the VITA sites with a minimal advertising budget. For other credit unions considering this outreach program, Steel Valley FCU CEO David Lawhun recommends opening the VITA site on Feb. 1, and increasing its hours of operation as the April 15 deadline approaches. Steel Valley FCU hopes to be an alternative to high-cost commercial tax preparers and check cashing facilities for more members and residents in 2009.


250 students experience financial life-skills seminar
More than 250 high school students from 12 Mahoning Valley area schools attended “Financial Starting Points,” a financial life skills seminar hosted by Associated School Employees Credit Union this spring. Students were placed in randomly assigned groups of 25 and rotated through three financial education sessions: Financial Aid 101, Investing 101, and Credit Cards 101. More than 20 business professionals, including representatives from various credit unions, taught the sessions. The program was conducted with the help of several key community partners, including Junior Achievement, Kent State University, and local lawmakers. “Student feedback was extremely positive, and we look forward to being a part of such a worthwhile outreach project again,” said Kim Stillwagon of Associated School ECU. She recommends overbooking the number of students invited in order to anticipate last-minute cancellations, and selecting a guest speaker who can relate to the students. Associated School ECU hopes the program will continue to grow in 2009, and strengthen the partnership between high schools, credit unions, and colleges in the Mahoning Valley.
 
Credit union volunteers at the Associated School ECU's Financial Starting Points workshop for 250 high school students.



“Real world” event offers an eye-opening experience
More than 700 high school juniors and seniors from 14 schools walked through the Northwest Chapter’s Finances 101: Walk the Walk, Talk the Talk, a life-sized, hands-on version of the game LIFE. Upon arriving, groups of eight students sat down with a credit union volunteer and received a checkbook with information about their jobs and salaries, taxes owed, student loan payments, and existing credit card debt. Students had to deposit their incomes, set aside 10% for savings, and pay taxes and their student loans. Volunteers were on-hand to help students write checks and record income and expenses in their checkbook ledgers. The teens then proceeded through a series of stations in which they were assigned children, acquired insurance, made decisions about transportation and housing, purchased groceries and personal amenities, and more while managing their funds. By the end of the experience, students understood how buying decisions affect earnings, the costs of running a household, and how to live within their means. ”Our event has grown a great deal since its inception, so we created a Web site that allows teachers and volunteers to register for the event,” said Melissa Gregg of Sun FCU. Beth Carpenter of TPS CU stresses the importance of community partnerships when recruiting volunteers for a reality day event. “The number of volunteers needed depends on the number of stations and students, and the length of your program,” said Carpenter. “Don’t forget to include local businesses in your volunteer pool.” The Northwest Chapter will host its next Finances 101 in fall 2009. Credit unions interested in seeing the experience firsthand can volunteer at the link below.
http://www.finances101thegame.org/


Student-run CUs build foundation for future membership
FirstDay Financial Federal Credit Union’s third student-run credit union opened this fall in the Miami Valley Career Technology Center. The credit union is staffed by seven financial management class students, who opened 16 accounts for fellow students prior to the grand opening. Students, faculty, and staff can open savings/checking accounts, make deposits, cash checks, apply for ATM/debit cards, obtain certificate and loan rates, make VISA payments, and sign-up for online banking and e-statements at the student-run branch. The student staff process transactions through the credit union’s online banking system and deposits are collected each day. Similar transactions are offered and conducted at FirstDay Financial FCU’s other student-run branches.

"The two things one needs when undertaking a project such as a student-run credit union is patience and a school champion/liaison that embraces the project,” said Zack Clark of FirstDay Financial FCU. He emphasizes the importance of meeting with every student member to review how to responsibly maintain and balance a checking account. FirstDay Financial FCU believes that student-run credit unions allow the seeds of financial success to be scattered and lives to be touched in a way that reflects the essence of the Credit Union Movement.

Students from Miami Valley Career Technology Center's financial management class are excited to operate FirstDay Financial FCU's latest student-run credit union.



Classroom reality day program creates unique CU experience
Universal 1 Credit Union in Dayton has created an over-sized reality day board game students can use in the classroom to see what life will be like after high school. “Life After High School” simulates the financial challenges of independence by having students make choices about saving or spending money, and determining needs from wants. First, students draw a “Life” card that determines their jobs, monthly incomes, bills, and student loan payments. They then draw a “Last Month's Leftovers” card that details the balance of their accounts. Some students begin with a very tight budget due to their previous balances or monthly incomes. Both scenarios require students to think before making financial choices. As they race to the finish line, students encounter additional challenges, such as unexpected cell phone service charges and dinners out. After they finish navigating the game board, which follows a calendar month, students must balance their accounts. “After the students balance their accounts, the real fun begins,” said Danielle Deramo of Universal 1 CU. “Students share their financial choices with the rest of their classmates, and their comments show how little they comprehended about personal finance prior to the game.” The credit union hopes to offer the game to other credit unions as a financial education tool in the near future.



Grants Spotlight
Disaster Relief: The Ohio Credit Union Foundation granted $5,000 in disaster relief to the National Credit Union Foundation (NCUF) to help Texas credit unions and their staffs and members who were affected by Hurricane Ike. It was the second disaster relief grant issued by the Foundation in 2008. OCUF Executive Director Becky Hart noted, “The Ohio Credit Union Foundation is proud to be able to provide this grant to the victims of the devastating hurricane." Credit unions interested in offering financial support for national disasters can donate anytime through the NCUF’s online giving center, CUAid.
http://www.cuaid.coop


Professional Development: Ann Gallas of St. Luke's Parish Federal Credit Union attended the Credit Union National Association’s “Management Essentials for Supervisors: Advanced” training program. Gallas attended the introduction program in 2007, which focused on selecting and retaining great employees, avoiding  employment legal issues, coaching staff for top performance, and dealing with performance pitfalls. According to Gallas, “Happy employees create a good working environment and productive credit union.” The advanced program emphasized service culture expertise and strategic thinking and planning. By concentrating on coaching employees for top performance on a day-to-day basis, St. Luke's Parish FCU is preparing for the future.


Financial Education:
School Employees Lorain County Credit Union is collaborating with Junior Achievement of Lorain County to create a financial literacy program for area high school students. “The Credit Union CEO Program” will be offered to six schools throughout the 2008-2009 school year, and includes a group project to improve or develop financial services that meet teens’ needs. Upon completion of the program, students will showcase their new product/service lines during a competition at Lorain County Community College. The credit union is increasing its financial education efforts during a time that requires innovative thinking and proactive measures. Current statistics reveal that 1 in 51 homes in Lorain County are in foreclosure. “The program will help us reach young people at a crucial age, a time when they are first starting to earn their own money and making decisions about how to use it,” said Mary Vaughan of School Employees Lorain County CU. The credit union believes the combination of Junior Achievement and National Endowment for Financial Education materials, MoneyAndStuff resources, and CEO management team project will provide students with the financial skills and knowledge needed for a brighter future.



Bright Idea
Is your credit union trying to crack the code of attracting and serving today’s youth? The Filene Research Institute has created CUTomorrow, a clearinghouse for youth strategies, which helps credit unions better understand the youth market. The project publishes research and open-source business plans to help credit unions attract younger members, promising young professionals, and younger volunteers. Members of Filene’s 30 Under 30 Program also post their thoughts, comments, and suggestions regarding young adult issues on the site’s blog.
http://filene.org/home/research/cutomorrow




Professional Development Opportunities

Professional development grants from the Ohio Credit Union Foundation can be used for an array of educational programs, including conferences, seminars, workshops, Webinars, eSchools, and self-study programs. If you are interested in applying for an educational scholarship, visit the Foundation Web site at www.OhioCreditUnionFoundation.org for applications and scholarship information, or contact Ohio Credit Union League Outreach Manager Laura Busque at (800) 486-2917, ext. 227, or lbusque@ohiocul.org.
 

CUNA Volunteer Institute
Jan. 10-14 -- Cancun, Mexico
Volunteers will learn the latest in finance, economics, compliance, strategic planning, and more.
 
CUNA Governmental Affairs Conference
(Richard Blake Memorial Scholarship available from OCUF)
Feb. 22-26 -- Washington, D.C.

Be one of more than 3,000 credit union leaders delivering the credit union message to Congressional members during Capitol Hill visits. Hear from some of the nation's most influential political and economic minds, and be inspired by the power of credit union advocacy.
 
CUNA Certified Financial Counselor School
March 29-April 2 -- San Diego, CA
Hear from industry experts and network with peers to enhance your ability to help members reach their financial goals.
 
Spring NCUF Development Education Training
(Louise McCarren Herring Credit Union Development Education Scholarship available from OCUF)
May 14-20 -- outside of Madison, WI

Experience the innovative training that focuses on the relevance of “People Helping People.” Gain a clearer understanding of how credit unions can improve lives on a local, national, and global level.
 
Ohio Credit Union League ZENITH09
April 23-24, -- Cleveland, OH
Get a look at the newest concepts just cresting the edge of awareness, gain insight into the future of credit unions, and gather ideas for modernizing your business plan. Choose from focused 20-minute and in-depth 50-minute sessions depending upon your learning preferences, in addition to great keynote speakers, speed networking, and fast-paced round robin sessions.
 
CUNA Regulatory Compliance School
April 26-May 1 -- St. Pete Beach, FL
Gain a thorough understanding of the credit union regulatory environment and learn how to comply with each regulation. Attendees will receive a complete set of six RegTraC Level 2 modules for use as ongoing reference guides.
 
CUNA Branch Management Institute
April 20-22 -- St. Pete Beach, FL
Learn the basic skills necessary to become a more effective leader and a seasoned branch manager.
 
America’s Credit Union Conference & Expo
June 21-24 -- Boston, MA
Join credit union leaders from across the country to celebrate the first 100 years of America’s credit unions — and 75 years of the Credit Union National Association. Attendees will hear from today’s outstanding innovators, learn how time-tested practices will work in their credit union, and gain new perspectives for our next 100 years.
 
NCUF Development Education Workshop
June 10-14 -- Boulder, CO
Meet with fellow certified Credit Union Development Educators to sustain your commitment to credit union development education.
 
National Youth Involvement Conference
Aug. 3-6 -- Tempe, AZ
Gain resources to teach young people good money management skills and take home valuable insights into marketing to today's most critical market.
 
NCUF Summer Development Education Training
Aug. 13-19 -- Bainbridge Island, WA
Experience the innovative training that focuses on the relevance of “People Helping People.” Gain a clearer understanding of how credit unions can improve lives on a local, national, and global level.
 
CUNA Certified Financial Counselor School
Dec. 6-10 -- St. Pete Beach, FL
Hear from industry experts and network with peers to improve your ability to help members reach their financial goals.

Get your own copy of the Above and Beyond
If you've received this eNewsletter from a colleague and would like to receive your own copy, simply request to be added to the distribution list. E-mail League Outreach Manager Laura Busque at lbusque@ohiocul.org and let her know you'd like to receive Above and Beyond.
 

 

New OCUF grantmaking cycle
The Ohio Credit Union Foundation’s grantmaking cycle has been modified so grant applicants receive prompter notification. Grant applications are accepted throughout the year, but notification of awards will occur every two months, allowing the Foundation to provide a timely response to every applicant. Individuals and credit unions applying for a Foundation grant need to carefully review the new grantmaking cycle when creating their grant timelines. Visit
www.OhioCreditUnionFoundation.org for more information.


Scholarship program underway
The 2009 statewide scholarship program is underway. Each chapter conducts its own scholarship program and forwards its winner to the Foundation to be considered for one of the five $2,500 statewide scholarships. In 2008, $12,500 was awarded by the Foundation to five students from the more than 1,500 who participated in the annual statewide scholarship contest. For information about the scholarship program, visit www.OhioCreditUnions.org.


MAS gets national exposure
In November, ParentCenter.com and its sister Web site, BabyCenter.com, are featuring stories on teaching money concepts to pre-school and kindergarten-age children. MoneyAndStuff.info, a Web site of free financial education resources for parents and teachers developed by Ohio’s credit unions, will be featured in one or more articles focusing on activities and games parents can use to teach basic money concepts, http://parentcenter.babycenter.com/.


National grant for Latino CU

The Ohio Credit Union Foundation has been awarded a National Credit Union Foundation (NCUF) Innovation Grant for $69,500 to assist in the establishment of Nueva Esperanza Community Credit Union, a Latino community credit union in Toledo. The NCUF received 41 grant applications requesting $2.2 million in funding – nearly four times the Innovation Grant dollars available through the Community Investment Fund. To review a complete list of programs that were funded or to apply for a NCUF Innovation Grant, visit http://www.ncuf.coop/. For more information, contact Becky Hart, Executive Director of the Ohio Credit Union Foundation, at (800) 486-2917, ext. 206, or rhart@ohiocul.org.


Foundation Web site issues
Some credit unions are experiencing trouble accessing the Ohio Credit Union Foundation’s Web site following the Ohio Credit Union League’s move to downtown Columbus. The League’s IT personnel are working on identifying the problem. If you are experiencing issues, please inform Director of Technology Wade Goheen at wgoheen@ohiocul.org.




Notable quotes from
Ohio Credit Union Foundation grant recipients


“The Ohio Credit Union Foundation grant dollars will help us affect young minds that will use the financial education skills throughout their lifetime and pass them on to future generations.”
-- Carolyn Scott
   St. Helen FCU

"The Credit Union Development Educators Training grounded my belief that I truly have found my calling by choosing to be a part of the Credit Union Movement, and it has shown me the various opportunities that I have to live the credit union philosophy of People Helping People."
-- Shari Duff
   Classic FCU

“As a first-time attendee of Hike the Hill, I was very impressed with our representatives' interest in credit union concerns and how they plan to help us. I am grateful that I had an opportunity to experience the event first-hand.”
-- Jeff Green
  Gorman Rupp & Associates CU