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Fair participation in
financial education, reveals outreach survey
The Ohio Credit Union League
undertook a statewide outreach survey earlier this year to learn the
extent of Ohio credit unions' efforts to serve
people, especially the less advantaged and underserved,
with quality financial services. The online survey was
sent via e-mail to 372 credit unions, affiliated and
non-affiliated, throughout the state and 135 (36%) responded.
The results revealed that 68% of respondents offer
financial education -- to adults (57%), high school
students (45%), and elementary students (37%). Only 20%
offer financial education to senior citizens. A majority
reported that they use financial education materials
developed internally -- 41% create their own school-age
resources and 32.8% their own adult materials. The
National Endowment for Financial Education program and MoneyAndStuff.info
ranked second and third respectively as top resources
for educating school-age youth. The top four financial
literacy topics were budgeting (58%), checking and
savings basics (48%), identity theft (47%), and credit
concepts (45%). Thirty-nine percent of respondents said they offer special
savings and alternative loan programs. Fifty-two credit
unions, 38.8% of respondents, offer emergency loans for
their members. Complete results of the outreach survey
will be announced in January 2009.
MoneyAndStuff Web site revitalized in 2009
MoneyAndStuff.info, a Web site of free financial education resources
for parents and teachers
developed by Ohio’s credit unions, will debut a new look
in January 2009. The new format will make the most popular
content easier to find, credit union sponsorship more
visible, and will highlight endorsements from
legislators and educators. “The number of hits the site
receives per week has been consistent since the Web site
debuted last fall, and the Ohio Credit Union League
hopes that the new look will continue to attract new and
seasonal users,” said League Outreach Manager Laura
Busque. The refreshed site will offer more of the most
popular features: lesson plans, coloring pages, and
arcade games. In addition, quarterly updates and a user
loyalty program will also be introduced. E-mail Laura Busque at
lbusque@ohiocul.org
to share financial education lesson plans your credit
union has developed or for more information about
MoneyAndStuff.
Immerse yourself in the CU philosophy at DE training
Individuals interested in exploring the impressive power
and fraternity of the Credit Union Movement should add
the National Credit Union Foundation’s Development
Education (DE) Training to their 2009 professional
development calendar. The DE Program is an innovative
learning experience that focuses on the relevance of
“People Helping People.” Participants leave with a
clearer understanding of credit unions’ unique ability
to improve lives on a local, national, and global level.
The training, frequently referred to as a life-changing
experience, is offered twice a year, and the
registration fee includes room and board. “The DE
Program offers credit unions an opportunity to explore
the cooperative principles of the Credit Union Movement
at a time when the credit union difference is what the
nation needs,” said Laura Busque, Outreach Manager for
the Ohio Credit Union League and 2008 DE graduate.
“Credit unions should move from talking about values to
embracing them in 2009, and the DE training offers an
outstanding platform for such a transformation.”
Attend the spring 2009 DE Training, May 14-20 outside of
Madison, WI, or the Aug. 13-19 session in Bainbridge
Island, WA. Spots are limited for
both trainings, so visit the National Credit Union
Foundation’s Web site at the link below for more
information. Apply for the Louise McCarren Herring
Credit Union Development Education Scholarship from the
Ohio Credit Union Foundation (OCUF) to assist with
expenses. Contact League Outreach
Manager Laura Busque at (800) 486-2917, ext. 227, or
lbusque@ohiocul.org for more information or visit
the OCUF Web site at the second link below.
http://www.ncuf.coop/
http://www.ohiocreditunionfoundation.org/Foundation/Grants.htm
New JA
program builds upon existing NEFE materials
Credit unions interested in bringing the “real world”
into classrooms to educate students about the
financial complexities of adulthood should contact
their local Junior Achievement (JA) offices. A
“wrap-around” activity kit is now available that
combines the 24 National Endowment for Financial
Education teacher-led lessons with five JA-created,
volunteer-led activities. The program demonstrates the
importance of planning, goal setting, and thoughtful
decision-making that accompany financial wellness.
Packaged for 30 students, each kit includes detailed
activity plans for the volunteer and materials for the
classroom. The volunteer-led lessons focus on budgeting,
personal investments, credit concepts, identify theft,
and insurance. As a class moves through the
activities, they put their new-found
knowledge to work on a scenario board. Where they end up
on the board depends upon the group’s vote, so each
class will have a different experience. Students have an opportunity to change their decisions
and explore other directions if they are not successful
initially. By partnering with JA, credit unions can
expand their school contacts and provide financial
education to more students. The wrap-around activity
kit is free, and it provides credit unions with
another financial education resource while supporting a
community organization with shared goals. |
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Outreach showcases bring great ideas to light
Ohio’s credit unions have a strong desire to give back to
their members and communities through outreach programs and
projects, which was demonstrated by the attendance at the Ohio
Credit Union League’s 2008 Outreach Seminars. Held
throughout the fall, the six regional seminars showcased
several established outreach programs, including in-school
“reality day” events, student-run credit unions, and
Volunteer Income Tax Assistance (VITA) sites. Seventy-eight
professionals representing 58 Ohio credit unions attended to
investigate outreach programs that help people and
demonstrate the credit union difference.
The VITA program is one of the newest outreach partnerships
being explored, and credit unions can participate by
becoming an Internal Revenue Service-approved site, or
partnering with a community organization that already has a
contract with the tax agency. By partnering with another
organization, the only thing the credit union needs to
participate is space in which tax preparers can
meet with residents. At a VITA site, members and local
residents receive free tax preparation services and avoid
falling prey to organizations offering Rapid Anticipation
Loans (RALs), which are similar to payday loans and typically
have 100-700% APR interest rates. These loans must be repaid within seven days or
penalties are incurred. Individuals
in the low- to moderate-income bracket loose a sizable
amount of money by using RAL providers.
Other outreach initiatives discussed include how credit unions
are expanding their financial education efforts
in schools to include reality day events and student-run
credit union branches. Both initiatives offer students
valuable hands-on experience in finance, and increase
their exposure to the credit union difference.
During the seminars, several leaders shared their credit
unions’ outreach efforts. Thanks to Beth Carpenter of TPS
CU, Zach Clark of FirstDay Financial FCU, Danielle Deramo
and Stephanie Falzerano of Universal 1 CU, Melissa Gregg of
Sun FCU, David Lawhun of Steel Valley FCU, and Kim
Stillwagon of Associated School ECU. "Their willingness to share their
experiences and knowledge enriched the discussions and
highlighted the importance of community partnerships," said
League Outreach Manager Laura Busque.
Examples of
Ohio CU outreach programs
The following are outreach success stories shared
by credit union leaders during the Ohio Credit Union
League’s Outreach Seminars, held throughout the state this
fall. Attendees shared the details of their unique programs and
advice for others interested in similar activities.
Free tax service pleases membership
To serve low- to moderate-income members of the
credit union and community, Steel Valley Federal Credit
Union in Cleveland hosted two Volunteer Income Tax
Assistance (VITA) Program sites in Cleveland and Warren.
Four hundred individuals received free tax preparation
services and were screened for other social service
programs, such as the Ohio Department of Development’s Home
Energy Assistance Program; the Ohio Department of Health’s
Women, Infants & Children supplemental nutrition program;
and the Earned Income Tax Credit. Steel Valley FCU provided
the facilities and advertising for the outreach project, and
partnered with the Association of Community Organizations
for Reform Now to offer access to the social services. For
the upcoming tax season, the credit union will work with
local community development centers to use their free public
announcements to spread the
word about the VITA sites with a minimal advertising
budget. For other credit unions considering this outreach
program, Steel Valley FCU CEO David Lawhun recommends
opening the VITA site on Feb. 1, and
increasing its hours of operation as the April 15 deadline
approaches. Steel Valley FCU hopes to be an alternative to
high-cost commercial tax preparers and check cashing
facilities for more members and residents in 2009.
250 students
experience financial life-skills seminar
More than 250 high school students from 12
Mahoning Valley area schools attended “Financial Starting
Points,” a financial life skills seminar hosted by
Associated School Employees Credit Union this spring.
Students were placed in randomly assigned groups of 25 and
rotated through three financial education sessions:
Financial Aid 101, Investing 101, and Credit Cards 101. More
than 20 business professionals, including representatives
from various credit unions, taught the sessions. The program
was conducted with the help of several key community
partners, including Junior Achievement, Kent State
University, and local lawmakers. “Student feedback was
extremely positive, and we look forward to being a part of
such a worthwhile outreach project again,” said Kim Stillwagon of Associated School ECU. She recommends
overbooking the number of students invited in order to
anticipate last-minute cancellations, and selecting a guest
speaker who can relate to the students. Associated School
ECU hopes the program will continue to grow in 2009, and strengthen the partnership
between high schools, credit
unions, and colleges in the Mahoning Valley.
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Credit union volunteers at the Associated School ECU's Financial Starting Points workshop for 250
high school students. |
“Real world” event offers an eye-opening experience
More than 700 high school juniors and seniors from 14
schools walked through the Northwest Chapter’s Finances 101:
Walk the Walk, Talk the Talk, a life-sized, hands-on version
of the game LIFE. Upon arriving, groups of eight students
sat down with a credit union volunteer and received a
checkbook with information about their jobs and salaries,
taxes owed, student loan payments, and existing credit card
debt. Students had to deposit their incomes, set aside 10%
for savings, and pay taxes and their student loans.
Volunteers were on-hand to help students write checks and
record income and expenses in their checkbook ledgers. The
teens then proceeded through a series of stations in which
they were assigned children, acquired insurance,
made decisions about transportation and housing, purchased
groceries and personal amenities, and more while managing
their funds. By the end of the experience, students
understood how buying decisions affect earnings, the costs
of running a household, and how to live within their means. ”Our event has grown a great deal since its inception,
so we created a Web site that allows teachers and volunteers
to register for the event,” said Melissa Gregg of Sun
FCU. Beth Carpenter of TPS CU stresses the importance
of community partnerships when recruiting volunteers for a
reality day event. “The number of volunteers needed depends
on the number of stations and students, and the length of
your program,” said Carpenter. “Don’t forget to include
local businesses in your volunteer pool.” The Northwest
Chapter will host its next Finances 101 in fall 2009. Credit
unions interested in seeing the experience firsthand can
volunteer at the link below.
http://www.finances101thegame.org/
Student-run CUs build foundation
for future membership
FirstDay Financial Federal Credit Union’s third
student-run credit union opened this fall in the Miami
Valley Career Technology Center. The credit union is staffed
by seven financial management class students, who opened 16
accounts for fellow students prior to the grand opening.
Students, faculty, and staff can open savings/checking
accounts, make deposits, cash checks, apply for ATM/debit
cards, obtain certificate and loan rates, make VISA
payments, and sign-up for online banking and e-statements at
the student-run branch. The student staff process
transactions through the credit union’s online banking
system and deposits are collected each day. Similar
transactions are offered and conducted at FirstDay Financial
FCU’s other student-run branches.
"The two things one needs when undertaking a
project such as a student-run credit union is patience and
a school champion/liaison that embraces the project,” said
Zack Clark of FirstDay Financial FCU. He emphasizes the
importance of meeting with every student member to review
how to responsibly maintain and balance a checking account. FirstDay Financial FCU believes that student-run credit
unions allow the seeds of financial success to be scattered
and lives to be touched in a way that reflects the essence
of the Credit Union Movement.
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Students from Miami Valley Career Technology
Center's financial management class are excited
to operate FirstDay Financial FCU's latest
student-run credit union. |
Classroom reality day program
creates unique CU experience
Universal 1 Credit Union in Dayton has created an
over-sized reality day board game students can use in the
classroom to see what life will be like after high school.
“Life After High School” simulates the financial challenges
of independence by having students make choices about saving
or spending money, and determining needs from wants. First,
students draw a “Life” card that determines their jobs,
monthly incomes, bills, and student loan
payments. They then draw a “Last Month's Leftovers” card that
details the balance of their accounts. Some students begin
with a very tight budget due to their previous balances or
monthly incomes. Both scenarios require students to think
before making financial choices. As they race to the finish
line, students encounter additional challenges, such as
unexpected cell phone service charges and dinners out. After
they finish navigating the game board, which
follows a calendar month, students must balance their
accounts. “After the students balance their accounts, the
real fun begins,” said Danielle Deramo of Universal 1
CU. “Students share their financial choices with the rest of
their classmates, and their comments show how little they
comprehended about personal finance prior to the game.” The
credit union hopes to offer the game to other credit unions
as a financial education tool in the near future.
Grants
Spotlight
Disaster Relief: The
Ohio Credit Union Foundation granted $5,000 in disaster
relief to the National Credit Union Foundation (NCUF) to
help Texas credit unions and their staffs and members who
were affected by Hurricane Ike. It was the second disaster
relief grant issued by the Foundation in 2008. OCUF
Executive Director Becky Hart noted, “The Ohio Credit Union
Foundation is proud to be able to provide this grant to the
victims of the devastating hurricane." Credit unions
interested in offering financial support for national
disasters can donate anytime through the NCUF’s online
giving center, CUAid.
http://www.cuaid.coop
Professional Development:
Ann Gallas of St. Luke's Parish Federal Credit Union
attended the Credit Union National Association’s “Management
Essentials for Supervisors: Advanced” training program. Gallas attended the
introduction program in 2007, which focused on selecting and
retaining great employees, avoiding employment legal issues,
coaching staff for top performance, and dealing with
performance pitfalls. According to Gallas, “Happy employees
create a good working environment and productive credit
union.” The advanced program emphasized service culture
expertise and strategic thinking and planning. By
concentrating on coaching employees for top performance on a
day-to-day basis, St. Luke's Parish FCU is preparing for the
future.
Financial Education:
School Employees Lorain County Credit Union is collaborating
with Junior Achievement of Lorain County to create a
financial literacy program for area high school students.
“The Credit Union CEO Program” will be offered to six
schools throughout the 2008-2009 school year, and includes a
group project to improve or develop financial services that meet
teens’ needs. Upon completion of the program, students will
showcase their new product/service lines during a
competition at Lorain County Community College. The credit
union is increasing its financial education efforts during a
time that requires innovative thinking and proactive measures.
Current statistics reveal that 1 in 51 homes in Lorain
County are in foreclosure. “The program will help us reach
young people at a crucial age, a time when they are first
starting to earn their own money and making decisions about
how to use it,” said Mary Vaughan of School Employees Lorain
County CU. The credit union believes the combination of
Junior Achievement and National Endowment for Financial
Education materials, MoneyAndStuff resources, and CEO
management team project will provide students with the
financial skills and knowledge needed for a brighter future.
Bright Idea
Is your credit union trying to crack the code of attracting
and serving today’s youth? The Filene Research Institute has
created CUTomorrow, a
clearinghouse for youth strategies, which helps
credit unions better understand the youth market. The
project publishes research and open-source business plans to
help credit unions attract younger members, promising young
professionals, and younger volunteers. Members of Filene’s
30 Under 30 Program also post their thoughts, comments, and
suggestions regarding young adult issues on the site’s blog.
http://filene.org/home/research/cutomorrow
Professional
Development Opportunities
Professional development grants from the Ohio Credit Union
Foundation can be used for an array of educational programs,
including conferences, seminars, workshops, Webinars, eSchools,
and self-study programs. If you are interested in applying for
an educational scholarship, visit the Foundation Web site at
www.OhioCreditUnionFoundation.org for
applications and scholarship information, or contact Ohio
Credit Union League Outreach Manager Laura Busque at (800)
486-2917, ext. 227, or
lbusque@ohiocul.org.
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CUNA Volunteer Institute
Jan. 10-14 -- Cancun, Mexico
Volunteers will learn the latest in finance, economics, compliance,
strategic planning, and more.
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CUNA Governmental Affairs Conference
(Richard Blake Memorial Scholarship available from OCUF)
Feb. 22-26 -- Washington, D.C.
Be one of more than 3,000 credit union leaders delivering the credit union
message to Congressional members during Capitol Hill
visits. Hear from some of the nation's most influential
political and economic minds, and be inspired by the
power of credit union advocacy.
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CUNA Certified Financial Counselor School
March 29-April 2 -- San Diego, CA
Hear from industry experts and network with peers to
enhance your ability to help members reach their
financial goals.
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Spring NCUF Development Education Training
(Louise McCarren Herring Credit Union Development
Education Scholarship available from OCUF)
May 14-20 -- outside of Madison, WI
Experience the innovative training that focuses on the
relevance of “People Helping People.” Gain a clearer
understanding of how credit unions can
improve lives on a local, national, and global level.
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Ohio Credit Union League ZENITH09
April 23-24, -- Cleveland, OH
Get a look at the newest concepts just cresting the edge
of awareness, gain insight into the future of credit
unions, and gather ideas for modernizing your business
plan. Choose from focused 20-minute and
in-depth 50-minute sessions depending upon your learning
preferences, in addition to great keynote speakers, speed
networking, and fast-paced round robin sessions.
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CUNA Regulatory Compliance School
April 26-May 1 -- St. Pete Beach, FL
Gain a thorough understanding of the credit union
regulatory environment and learn how to comply with each
regulation. Attendees will receive a complete set of six
RegTraC Level 2 modules for use as ongoing reference
guides.
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CUNA Branch Management Institute
April 20-22 -- St. Pete Beach, FL
Learn the basic skills necessary to become a more
effective leader and a seasoned branch manager.
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America’s Credit Union Conference & Expo
June 21-24 -- Boston, MA
Join credit union leaders from across the country to celebrate the first 100 years of America’s
credit unions — and 75 years of the Credit Union
National Association. Attendees will hear from today’s
outstanding innovators, learn how time-tested practices
will work in their credit union, and gain new
perspectives for our next 100 years.
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NCUF Development Education Workshop
June 10-14 -- Boulder, CO
Meet with fellow certified Credit Union Development
Educators to sustain your commitment to credit union
development education.
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National Youth Involvement Conference
Aug. 3-6 -- Tempe, AZ
Gain resources to teach young people good money
management skills and take home valuable insights into
marketing to today's most critical market.
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NCUF Summer Development Education Training
Aug. 13-19 -- Bainbridge Island, WA
Experience the innovative training that focuses on the
relevance of “People Helping People.” Gain a clearer
understanding of how credit unions can improve lives on a local, national, and global level.
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CUNA Certified Financial Counselor School
Dec. 6-10 -- St. Pete Beach, FL
Hear from industry experts and network with peers to
improve your ability to help members reach their
financial goals. |
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Get your own copy
of the
Above and Beyond
If you've received this eNewsletter from a colleague and
would like to receive your own copy, simply request to be added to
the distribution list. E-mail League Outreach Manager Laura Busque
at lbusque@ohiocul.org
and let her know you'd like to receive Above and Beyond.
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New OCUF grantmaking cycle
The Ohio Credit Union Foundation’s grantmaking cycle has
been modified so grant applicants receive prompter
notification. Grant applications are accepted throughout
the year, but notification of awards will occur every
two months, allowing the Foundation to provide a timely
response to every applicant. Individuals and credit
unions applying for a Foundation grant need to carefully
review the new grantmaking cycle when creating their
grant timelines. Visit
www.OhioCreditUnionFoundation.org
for more information.
Scholarship program underway
The 2009 statewide scholarship program is underway. Each
chapter conducts its own scholarship program and
forwards its winner to the Foundation to be considered
for one of the five $2,500 statewide scholarships. In
2008, $12,500 was awarded by the Foundation to five
students from the more than 1,500 who participated in the
annual statewide scholarship contest. For information
about the scholarship program, visit
www.OhioCreditUnions.org.
MAS gets national exposure
In November, ParentCenter.com and its sister Web site, BabyCenter.com, are featuring stories on teaching money
concepts to pre-school and kindergarten-age children.
MoneyAndStuff.info, a Web site of free financial
education resources for parents and teachers developed
by Ohio’s credit unions, will be featured in
one or more articles focusing on activities and games
parents can use to teach basic money concepts,
http://parentcenter.babycenter.com/.
National grant for Latino CU
The Ohio Credit Union Foundation has been awarded
a National Credit Union Foundation (NCUF) Innovation
Grant for $69,500 to assist in the establishment of
Nueva Esperanza Community Credit Union, a Latino
community credit union in Toledo. The NCUF
received 41 grant applications requesting $2.2 million
in funding – nearly four times the Innovation Grant
dollars available through the Community Investment Fund.
To review a complete list of programs that were funded
or to apply for a NCUF Innovation Grant, visit
http://www.ncuf.coop/. For more information, contact
Becky Hart, Executive Director of the Ohio Credit Union
Foundation, at (800) 486-2917, ext. 206, or
rhart@ohiocul.org.
Foundation Web site issues
Some credit unions are experiencing trouble accessing
the Ohio Credit Union Foundation’s Web site following
the Ohio Credit Union League’s move to downtown
Columbus. The League’s IT personnel are working on
identifying the problem. If you are experiencing issues,
please inform Director of Technology Wade Goheen at
wgoheen@ohiocul.org.
Notable quotes from
Ohio Credit Union Foundation grant recipients
“The Ohio Credit Union Foundation grant dollars will
help us affect young minds that will use the financial
education skills throughout their lifetime and pass them
on to future generations.”
-- Carolyn Scott
St. Helen FCU
"The Credit Union Development Educators Training
grounded my belief that I truly have found my calling by
choosing to be a part of the Credit Union Movement, and
it has shown me the various opportunities that I have to
live the credit union philosophy of People Helping
People."
-- Shari Duff
Classic FCU
“As a first-time attendee of Hike the Hill, I was very
impressed with our representatives' interest in credit
union concerns and how they plan to help us. I am
grateful that I had an opportunity to experience the
event first-hand.”
-- Jeff Green
Gorman Rupp & Associates CU |
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