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Credit union trade press contacts - NEW Public Advocacy Materials - NEW History of Credit Unions - NEW Contacting the media - who and how Media Kit/Press Packet: Making an Impact Graphic file types - What are they? - NEW How to explain the credit union difference Robbery Prevention & Preparation - NEW Rules when speaking to the media Television interview checklist What to do when a reporter calls When trying to get media coverage
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When trying to get media coverage |
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Deliver pitches in the morning after 9 a.m. but not later than 2 p.m. because the reporters will be busy filing their stories. If you call reporters on the phone, be prepared to pitch your idea in 30 seconds or less. Don’t send unsolicited media kits. You must catch the attention of editors and reporters some other way – either by pitching an idea through a letter, phone call, or an e-mail, or by sending a tip sheet or a how-to article. Send a media kit only when a media outlet has expressed an interest in covering you, or if they ask you for one before deciding to write about you. This is because editors and reporters are far too busy to look through all the unsolicited media kits they receive.
Lead time needed by press organizations Newspapers – send press releases to daily newspapers so they can arrive one of two days in advance of your target date. Contact individual reporters or editors a week or more ahead if you’re requesting an interview. Contact morning newspaper people in the early afternoon; afternoon newspaper staff in the late afternoon. Television and Radio – About the same lead time as for newspapers, but contact three or four weeks in advance for talk show programs. Contact news personnel in the mid-morning.
Click here for a list of credit union trade press contacts. |
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The Ohio Credit Union League is a state trade
association whose mission is to foster
e-mail the Ohio Credit
Union System |
