In anticipation of strategic planning season, credit union leaders are contemplating how this year’s planning efforts can adequately address the unprecedented and wide-ranging needs of today’s members. With so much uncertainty around the long-tail economic, cultural, and behavioral effects of COVID-19, it will be tricky to understand where a credit union can have the greatest impact. Yet, the promise of data analytics makes planning and forecasting feel much more achievable. Shazia Manus, Chief Strategy & Business Development Officer of AdvantEdge Analytics, explains why leveraging the predictive power of data is key in this article.
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