Published by Jose Ortiz

August 19, 2020

In anticipation of strategic planning season, credit union leaders are contemplating how this year’s planning efforts can adequately address the unprecedented and wide-ranging needs of today’s members. With so much uncertainty around the long-tail economic, cultural, and behavioral effects of COVID-19, it will be tricky to understand where a credit union can have the greatest impact. Yet, the promise of data analytics makes planning and forecasting feel much more achievable. Shazia Manus, Chief Strategy & Business Development Officer of AdvantEdge Analytics, explains why leveraging the predictive power of data is key in this article.

If you have questions about CMG or would like more information, please contact Senior Business Solutions Manager Jose Ortiz.

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Jose Ortiz

Jose Ortiz

Manager, Senior Business Solutions

E: jortiz@ohiocul.org
T: (614) 336-2894
C: (614) 581-2905